---
title: "Choose the right link sharing option"
url: "https://help.emlen.io/en/article/choose-the-right-link-sharing-option"
language: "en"
last_updated: "2025-08-15T09:33:49.184Z"
---

# Choose the right link sharing option

The **typical sales scenario** is best handled with the **Unique Link sharing option**. Below is an overview of all available sharing methods:

## For sales

### Unique link

-   **Use case**: One-to-one sales outreach
-   Start from a template to create a customized Destination for an individual customer
-   Generate the link, then copy and paste it into your preferred channel (e.g., a follow-up email)

### Email

-   **Use case**: Sales follow-up or small-scale marketing campaigns
-   Sends an email directly from the platform using a branded email template that contains the Destination link
-   Requires creating the branded template first
-   Ideal for quick sendout or when sending individual Destinations to a slightly larger audience (e.g., webinar follow-up, event follow-up)

## For marketing

### Lead generation link

-   **Use case**: Capturing new leads via social media ads or trade shows (QR codes)
-   Generic link where the first content asset can be accessed immediately
-   To view additional content, visitors must enter their contact details—this creates an individual Destination
-   Best for audiences whose contact details you don’t have yet
-   Distribution: Depends on the medium (e.g., social media ads, QR codes at events)

### Dynamic link

-   **Use case**: Personalized email campaigns (cold outreach or to an existing database)
-   Link includes dynamic placeholders (e.g., name, email) and is sent via a mailing tool to a contact list
-   When each recipient clicks the link, an individual Destination is automatically created
-   Distribution: Mailing tools such as Brevo, HubSpot, Mailchimp