---
title: "For marketing: Analytics on content asset level"
url: "https://help.emlen.io/en/article/for-marketing-analytics-on-content-asset-level"
language: "en"
last_updated: "2025-08-28T11:41:49.483Z"
---

# For marketing: Analytics on content asset level

In the [Analytics “Content” section](https://app.emlen.io/analytics), emlen aggregates data at the asset level, showing which content resonates most with customers and where to improve.

Set filters to refine results:

-   Visibility: include customer-specific or archived content
-   Owner: select Destination owner
-   Timeframe: choose analysis period

![](https://cdn-assets.productfruits.com/7a86181d-1b91-44a3-ba0c-d1eca5603d09)

Below are analysis sections. Click (?) for details on each section or KPI.

![](https://cdn-assets.productfruits.com/ec869435-ce22-493f-bc6d-828d8401b7c3)

At the bottom, you’ll find 3 views:

-   **Content performance**: buyer stats (e.g., avg. vs. expected view time)
-   **Content usage**: frequency of sales team shares
-   **Content revenue**: revenue influenced by viewed assets (requires CRM integration with closed-won deals). When a deal is closed-won, its value counts as influenced if the content was viewed in the linked Destination. 

![](https://cdn-assets.productfruits.com/ff26fd20-a846-4c2b-98e1-b4bcc7e1221a)

**Data export**

Click “Download” in the top right to export section data as a CSV file.

![](https://cdn-assets.productfruits.com/877e8722-04dd-4b9d-a83a-2de3cc8b69f7)