---
title: "User roles & permissions"
url: "https://help.emlen.io/en/article/user-roles-permissions"
language: "en"
last_updated: "2025-09-18T07:53:56.908Z"
---

# User roles & permissions

In this article, you’ll find an overview of the permissions by role and feature. The emlen seller app offers 4 dedicated roles, plus the Buyer role, which is limited to viewing the Destination (buyer view) and interacting only with the features made available there.

The **3 most common roles** in emlen are:

**Admin**

-   Full control across Destinations, Content Hub, integrations, and team management
-   Can configure organization-wide settings (branding, domains, email templates, authentication, billing)

**Content Manager**

-   Full control of the Content Hub (upload, edit, organize)
-   Can create and manage Destinations (e.g. to run Marketing campaigns)

**Content Distributor**

-   Can create Destinations
-   Can manage only their own Destinations

👉 Free Admin & Marketing has the same rights as Admin, except it cannot create Destinations. This role is not billed.

Please also check this article on [team management](https://help.emlen.io/en/article/team-management).

## Overview of the permissions for each role

### Seller app (app.emlen.io) 

|  | **Admin** | **Free Admin & Marketing** | **Content Manager** | **Content Distributor** |
| --- | --- | --- | --- | --- |
| **Destinations** |  |  |  |  |
| Preview | ✅ | ✅ | ✅ | ✅ |
| View analytics | ✅ | ✅ | ✅ | ✅ |
| Create, edit and delete | ✅ | 🚫 | ✅ (Own / as collaborator) | ✅ (Own / as collaborator) |
| Duplicate | ✅ | 🚫 | ✅ (Own) | ✅ (Own) |
| Link with a CRM deal | ✅ | 🚫 | ✅ (Own) | ✅ (Own) |
| Change owner | ✅ | ✅ | ✅ (Own) | ✅ (Own) |
| Add collaborators | ✅ | ✅ | ✅ (Own / as collaborator) | ✅ (Own / as collaborator) |
| Leave feedback | ✅ | ✅ | ✅ | ✅ |
| Add internal notes | ✅ | ✅ | ✅ | ✅ |
| Apply template | ✅ | 🚫 | ✅ (Own) | ✅ (Own) |
| Save as template | ✅ | ✅ | ✅ (Own) | ✅ (Own) |
| **Templates** |  |  |  |  |
| Preview | ✅ | ✅ | ✅ | ✅ |
| Create, edit and delete | ✅ | ✅ | ✅ (Own) | ✅ (Own) |
| Use to create Destinations | ✅ | 🚫 | ✅ | ✅ |
| **Content Hub** |  |  |  |  |
| View content | ✅ | ✅ | ✅ | ✅ |
| Add, edit, archive | ✅ | ✅ | ✅ | 🚫 |
| View collections | ✅ | ✅ | ✅ | ✅ |
| Create, edit delete collections | ✅ | ✅ | ✅ | ✅ |
| Update metadata via CSV upload | ✅ | ✅ | 🚫 | 🚫 |
| **People** |  |  |  |  |
| View contacts | ✅ | ✅ | ✅ | ✅ |
| View contact analytics | ✅ | ✅ | ✅ | ✅ |
| Create, edit, delete contacts | ✅ | ✅ | ✅ | ✅ |
| Create, edit, delete segments | ✅ | ✅ | ✅ | ✅ |
| Create, edit, delete companies | ✅ | ✅ | ✅ | ✅ |
| **Tag Manager** |  |  |  |  |
| View tags | ✅ | ✅ | ✅ | 🚫 |
| Create, edit, delete | ✅ | ✅ | ✅ | 🚫 |
| Apply to content | ✅ | ✅ | ✅ | 🚫 |
| Apply to contacts | ✅ | ✅ | ✅ | ✅ |
| **Integrations** |  |  |  |  |
| View available integrations | ✅ | ✅ | ✅ | ✅ |
| Connect, setup, disconnect | ✅ | ✅ | 🚫 | 🚫 |
| **Team Management** |  |  |  |  |
| View team / users | ✅ | ✅ | 🚫 | 🚫 |
| Invite, edit, remove | ✅ | ✅ | 🚫 | 🚫 |
| **Organization and personal settings** |  |  |  |  |
| Profile and personal settings | ✅ | ✅ | ✅ | ✅ |
| Company details | ✅ | ✅ | 🚫 | 🚫 |
| Destination design | ✅ | ✅ | 🚫 | 🚫 |
| Thumbnail collection | ✅ | ✅ | ✅ | ✅ |
| Domain settings | ✅ | ✅ | 🚫 | 🚫 |
| Email templates | ✅ | ✅ | ✅ | 🚫 |
| Authentication settings | ✅ | ✅ | 🚫 | 🚫 |
| BCC addresses | ✅ | ✅ | 🚫 | 🚫 |
| Manage billing | ✅ | ✅ | 🚫 | 🚫 |
| **Notifications** |  |  |  |  |
| Set personal notifications | ✅ | ✅ | ✅ | ✅ |
| Follow a Destination to get notifications | ✅ | ✅ | ✅ | ✅ |
| **Content Analytics** |  |  |  |  |
| View & download | ✅ | ✅ | ✅ | ✅ |

### Buyer app (Destination) 

|  | **Admin** | **Free Admin & Marketing** | **Content Manager** | **Content Distributor** | **Buyer** |
| --- | --- | --- | --- | --- | --- |
| Visit Destination | ✅ | ✅ | ✅ | ✅ | ✅ |
| Access chat | ✅ | ✅ (As follower) | ✅ (Own / as collaborator or follower) | ✅ (Own / as collaborator or follower) | ✅ |
| View & edit Mutual Action Plan | ✅ | 🚫 | ✅ (Own) | ✅ (Own) | ✅ |
| Invite others | ✅ | ✅ | ✅ | ✅ | ✅ |
| Comment | ✅ | ✅ | ✅ | ✅ | ✅ |
| Upload content | 🚫 | 🚫 | 🚫 | 🚫 | ✅ |
| Download content | ✅ | ✅ | ✅ | ✅ | ✅ |
| Leave feedback | ✅ | ✅ | ✅ | ✅ | ✅ |
| Ask AI | ✅ | ✅ | ✅ | ✅ | ✅ |