For marketing: Analytics on content asset level

In the Analytics “Content” section, emlen aggregates data at the asset level, showing which content resonates most with customers and where to improve.

Set filters to refine results:

• Visibility: include customer-specific or archived content
• Owner: select Destination owner
• Timeframe: choose analysis period

Below are analysis sections. Click (?) for details on each section or KPI.

At the bottom, you’ll find 3 views:

• Content performance: buyer stats (e.g., avg. vs. expected view time)
• Content usage: frequency of sales team shares
• Content revenue: revenue influenced by viewed assets (requires CRM integration with closed-won deals). When a deal is closed-won, its value counts as influenced if the content was viewed in the linked Destination. 

Data export

Click “Download” in the top right to export section data as a CSV file.