Working with Destinations
When working with Destinations (= deal rooms) these are the ground principles:
- Each lead, deal or customer gets an individual Destination
- Start from a template (learn here how to create one)
- Only share content, that is relevant for the customer at this point:
- Customize the Destination to the customer (learn here how)
- Add further content later, when information needs change or further stakeholders are invited to the Destination
- The best point in the buying journey to start is after the 1st meeting (sweet spot):